The name really speaks for itself.
Instant Karma Apparel started as an idea. We believe that by spreading good, we're doing good. Furthermore, the way to make a difference in the world is to lead by example. We want people to recognize our designs and be inspired to be the best version of themselves and do right in the world. We want our clothes to act as a symbol, if you will, to consciously and subconsciously uphold positive world standards.
Additionally, 10% of each product purchased goes towards sponsoring mentorship and community programming, such as Alice's Garden's "Black Boys Healing Through Books", Volley Life, and more.